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Proceedings of Past Forest Nursery Association Meetings:

Basic Marketing Concepts for Forest and Conservation Nurseries
B. J. Hill
1995: Kearney, NE
Basic marketing concepts can be useful for forest and conservation nurseries especially as
they transition into self-sustaining financial situations. These basic marketing concepts include
marketing orientation, marketing plan development, market research, target marketing, SWOT
analysis, marketing mix, promotional mix, and advertising mix. These concepts are explained and
applied to forest and conservation nurseries.
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