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Proceedings of Past Forest Nursery Association Meetings:

Customer Perspectives and Outplanting Performance
S. K. "Fox" Proctor
1996: Salem, OR
One measurement of success in the nursery business is repeat customers. They return because the product (seedlings) has the qualities desired by the foresters. It is my perspective that this success will come from 1) seedling survival in the forest, 2) excellent seedling growth after outplanting 3) increased communications initiated from the nurserymen with regard to what's happening at the nursery and 4) increased awareness of what the foresters' situations and constraints are in the woods.

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